Professional football stadium during a match

Elite Representation for Elite Performers

Where exclusivity meets excellence. Personalized service for select athletes, empowering their journey on and off the pitch.

About Affillia Sports

Where exclusivity meets excellence. Personalized service for select athletes, empowering their journey on and off the pitch.

Player success story showing career progression

Our Mission

Affillia Sports redefines athlete representation by delivering tailored, boutique service. We prioritize our clients' success and well-being, building legacies that go beyond the game.

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Why Choose Us

Affillia Sports is not about quantity—it's about quality. Our capped roster guarantees personalized attention, while our strategic approach and media connections set us apart in the industry.

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Founders' Stories

James Flood

Co-Founder & Media Director

A distinguished figure in sports journalism for over 18 years, James brings exceptional media connections and strategic insight to Affillia Sports. His background in player psychology and communications has revolutionized how we approach athlete development and public relations.

Carl Anthony

Co-Founder & Player Relations Director

Carl is a tech entrepreneur with a passion for football who is always looking for a new challenge. His business acumen, patience, and vision are a great asset to Affillia Sports, helping drive the agency forward in innovative ways.

Our Philosophy

"The answer to the future is rather obvious. If the tapdancing becomes less constant, less furious, less necessary, what will the result be? The result will be more honesty, more focus, fewer clients, but eventually the revenues will be the same."

At Affillia Sports, we believe in quality over quantity. Our philosophy centers on maintaining a smaller, more focused roster of elite athletes whom we can serve with unprecedented dedication and personalized attention.

We've learned that success in sports representation isn't measured by the number of clients, but by the depth of relationships and the quality of service provided to each individual athlete.

"And now we get to the answer that Dicky Fox knew years ago. The answer is fewer clients. Less dancing. More truth. We must crack open the tightly clenched fist of commerce and give a little back for the greater good."

By focusing on a select group of athletes, we create space for genuine connection, allowing us to truly understand each client's unique needs, aspirations, and challenges. This intimate knowledge enables us to provide tailored guidance that goes beyond standard representation.

"Learn who these people are. That is the stuff of your relationship. That is what will matter. People always respond best to personal attention, it is the simplest and easiest truth to forget."

Our exclusive approach allows us to be fully present for our clients - available when they need us, responsive to their concerns, and proactive in identifying opportunities. We don't just manage careers; we nurture them with the care and attention they deserve.

This philosophy is our manifesto for a more meaningful approach to sports representation - one that values relationships over volume and quality over quantity.

Our Commitment

"The Things We Think and Do Not Say" is our guiding manifesto that explores our approach to sports representation and why we believe in focusing on fewer clients to deliver exceptional service.

"Quality is not an act, it is a habit. We choose quality representation over quantity, creating deeper relationships and better outcomes for our select roster of athletes."

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Player Performance Portal

Track your development journey with our comprehensive player portal. Register for trials, receive professional scout evaluations, and monitor your performance metrics all in one place.

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Key Features

Performance Tracking

Comprehensive statistics from trials and showcase matches to help you understand your strengths and areas for improvement.

Scout Evaluations

Receive detailed reports from qualified scouts with personalized feedback on your performance.

Development Opportunities

Exclusive access to upcoming trials and showcase matches to accelerate your football career.

Player portal dashboard showing performance metrics and scout reports

Our Services

Representation

We provide exclusive representation, acting as the bridge between you and clubs, negotiating your best interests.

Contract Negotiation

Our expert team secures deals that maximize your value and protect your long-term interests.

Image Rights

We manage and protect your image rights across all platforms, ensuring you benefit from your personal brand.

Career Development

From training guidance to post-career planning, we support your journey throughout your football career and beyond.

Close Protection

Specialized high-quality security services for elite players, ensuring safety and privacy both on and off the pitch.

Trusted Financial Advisors

Expert financial guidance tailored for professional athletes. Our fully qualified trusted advisors help you secure your future and make smart investments throughout your career and beyond.

Meet Our Financial Experts

Matthew Jones, DipPFS

Director of Apex Financial Services

Matthew is dedicated to providing expert financial advice characterized by quality, integrity, and excellence. He focuses on building lasting relationships with his clients, ensuring their financial peace of mind. Matthew specializes in retirement planning, long-term care, and advising business owners, company directors, financial professionals, and private clients.

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Paul Wilson, DipPFS

Wealth Management Partner at True Potential LLP

Paul is a trusted financial adviser focused on helping clients achieve long-term security through tailored retirement and investment strategies. With a client-first approach, he provides clear, practical guidance on everything from income planning to wealth protection, empowering individuals and families to make confident financial decisions.

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Coaching and Scouting Connections

Meet the experts who we trust, we work closely with these people to ensure our clients get the best service and that we identify the absolute best opportunites.

Jude Stirling

Coach/Scout - London Elite M/F U6s/U16s

Jude is one of the directors of London Elite, based in Broadwater farm north london, with a spectacular catchment area, having coached dozens of professionals, Judes commitment to giving pro footballers the best start is unwaivering, along with his fathers Classford Stirling MBE.

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Poku Kesse

Lead Talent Scout

Poku's journey in football reached high semi pro level, but it was his love for fitness and business where he really shone, having cultivated his own personal training business over many years he joins Affillia Sports as a qualified football scout, with extensive ties to West african football. His experience of multiple cultures and their business settings makes him invaluable in our mission

You?

Future Collaborator - High Agency Prospect

This spot could be yours! We're looking to collaborate with ambitious, high-agency individuals in the football world. If you are proactive, passionate, and want to make a real impact, reach out to us. Let's build something great together.

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Anton Jacob

Manager

Anton is a highly respected coach from east anglia, having coached many young professionals and an incredible amount of academy level prospects, Anton is advancing his managerial career. Qualified to Uefa B level, he's currently studying for his A while managing in the English Non-league